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Marketing Analytics Online Event

Please join us online May 18 at 11:30 AM CDT to hear executives from Caterpillar and Good Sam / Camping World share how their organizations are leveraging advanced analytics and AI to help drive business value for their marketing programs.

Event Agenda:
11:30 AM – Kick-off and Introductions
11:45 AM – Case Study Presentations (Q&A to follow)
1:00 PM – Event Wrap-up

Date & Time

  • May 18, 2022
  • 11:30 AM – 1:00 PM

Featured Speaker:


Sean MacCarthy

VP of Analytics at Good Sam / Camping World

Sean MacCarthy is the VP of Analytics at Good Sam / Camping World and serves on the advisory boards of Northwestern University’s Retail Analytics Council and Loyola University’s AI Business Consortium.  Sean recently led Global Analytics and Segmentation for Claire’s Inc. and has worked in Retail, Operations, Supply Chain and B2B Analytics and Strategy for the last ten years across the Home Appliance, Chain Drug Retailer and Fashion Accessories Industries with a focus on utilizing cross-functional data and insights to drive company strategies.


Dan Reaume

Chief Analytics Director for CAT Digital

Dan Reaume has over 25 years of experience leading the development and delivery of analytic solutions and strategies for several of the world’s largest and most iconic companies. After completing his Ph.D. at the University of Michigan, Dan joined GM R&D, where he was awarded GM’s top technical award on three occasions, rose to the rank of technical fellow, and led GM’s Senior Leadership Technical Council.   He subsequently held leadership positions with Dow Corning, Dow Chemical, and Revenue Analytics before assuming his current role as Chief Analytics Director for CAT Digital, leading a team of over 100 data scientists applying analytics to IoT monitoring, aftermarket sales, e-Commerce, and business optimization.