Driving Analytics Adoption
Is your organization buying what you’re selling?
Two challenges analytics leaders continually face is selling management on the need and value of analytics and enabling the adoption of analytics solutions by the organization. Creating and sustaining momentum for data analytics can be a daunting, never ending task. However, the satisfaction of seeing the positive organization change analytics can have makes it worth the journey.
At our next ALN Executive Forum breakfast, two analytics leaders will share examples of their journeys to gain positive momentum and drive adoption. In addition, you will hear each address:
- Securing and maintaining management buy-in and support
- Understanding keys to successful analytics adoption
- Identifying challenges and solutions for change management
- Advancing analytics and technical maturity
Don’t miss this opportunity to hear valuable best practices for analytics adoption and share your story as well.
Featured Speakers:
Manuel Fuentes
Director of Marketing and Business Analytics at Labelmaster
Manuel Fuentes is the Director of Marketing and Business Analytics for Labelmaster. Manuel is a pricing & analytics leader with over 15 years experience in aviation, manufacturing, food, automotive and management consulting industries with broad-based expertise in providing deep insights, developing new business opportunities and increasing margins. In his current role, Manuel is responsible for Labelmaster’s pricing strategy, customer segmentation, and marketing promotions aimed at increasing the company’s marketing ROI. In addition, he actively works to make analytics and data governance critical strengths and focus areas for the organization.
Sean MacCarthy
Executive Director Global Analytics and Store Segmentation at Claire’s Inc.
Sean MacCarthy is the Executive Director of Global Analytics and Store Segmentation for Claire’s Inc. Sean has worked in Retail, Operations, Supply Chain and B2B Analytics and Strategy for the last five years across the Home Appliance, Chain Drug Retailer and Fashion Accessories Industries with a focus on utilizing cross-functional data and insights to drive company strategies. He has been the “boots on the ground” cleansing the data and building the models, the leader in introducing emerging technologies and working with IT to implement them and the strategist who utilizes his team’s insights across their various functions to provide company direction. Prior to his corporate work, Sean was a Philosophy Professor whose area of concentration was epistemology. He completed his Philosophy graduate work at Fordham University and his undergraduate work at Miami University (OH).
