Data Storytelling: Turning Insights into Action

Today, many insights miss the mark simply because they’re not being communicated effectively. To address this challenge in the last mile of the analytics journey, it is essential to master the art and science of data storytelling. The more memorable, engaging, and persuasive you can make your insights, the more likely they’ll lead to action and drive value.

In this session, Brent Dykes will share valuable frameworks and tips from his book, “Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals” (Wiley, 2020). You’ll gain a better understanding of how you can tell compelling data stories to drive change within your organization.

Key Takeaways:

  • Discover how stories beat statistics
  • Understand the three key elements of data storytelling
  • Learn how to turn your key findings into powerful narratives
brent dykes

Featured Speaker

Brent Dykes is the Founder and Chief Data Storyteller at AnalyticsHero, LLC. He is also the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has nearly two decades of enterprise analytics experience at Omniture, Adobe, Domo, and Blast Analytics. His passion for data strategy and data storytelling comes from consulting with many industry leaders including IKEA, Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 40 articles on different data-related topics. In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit, Shop.org, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.