Customer Centric Analytics
Meeting Overview:
The term ‘customer-centricity’ is thrown around a lot these days. But what does it really mean to put your customers first and how can analytics help?
US Foods has been on a journey towards customer-centric decision-making to grow its business and improve overall customer satisfaction. Recently, insights and analytics was added as a critical differentiation element to the company’s long term strategy.
At this Executive Forum leadership breakfast, attendees will learn how US Foods has elevated the role of analytics in the organization and how predictive analytics are driving key foundational initiatives such as pricing, assortment, CRM, promotion and personalization.
Featured Speaker:
Chuck Sample
Vice President of Insights and Analytics at US Foods
Chuck Sample is the Vice President of Insights and Analytics at US Foods, a $26 billion foodservice distributor with more than 50 distribution centers throughout the U.S. Chuck currently serves as the insights and analytics leader for the Merchandising, Marketing and Sales organizations including predictive modeling, forecasting, business analytics, customer insight, primary research and MDM. Chuck also acts as the engagement leader for the ‘CookBook’ initiative to drive customer-centric predictive intelligence including pricing, assortment, direct marketing and promotional intelligence throughout the company.
