Are You Mastering Your Data Or Is It Mastering You

Presentation Overview:

Impactful analytics and business intelligence starts with having good quality information to drive business insights and results. The usefulness of internal and external data utilized for analytics and reporting hinges on having accurate and timely master data to provide meaningful business context. This session will highlight the MDM journeys of two Fortune 500 companies’ over a 20 year span and how implementing MDM increased the value of their information assets for their organizations.

Come collaborate with your peers on the following topics:
• How MDM can drive better, more valuable analytics and business intelligence solutions
• Ideas for marketing and selling the business case for MDM to support your analytics and BI
• Lessons learned from the implementations of customer, product, location, and party MDM solutions
• Insights into how a multi-domain MDM can be quickly and cost effectively implemented
• A innovative model for creating and supporting a MDM program

Date & Time

  • December 19, 2014
  • 8:00 AM – 10:30 AM

Featured Speaker:

Frank Cerwin

Director of Data & Information Architecture at McDonald’s

Frank Cerwin holds the position Director of Data & Information Architecture at McDonald’s with responsibilities for data management functions including MDM, data transport/messaging, and DBMS standards. He has 36 years of IT experience with architecture and leadership roles in application development, IT security, data management, and eCommerce. Frank designed the customer MDM solution that has been operational at JPMorgan Chase for over 20 years and launched Master Data as a Service at McDonald’s. Frank is ITIL Foundation certified, Six Sigma Green Belt certified, and is past-chairman of the Association of IT Professionals (AITP) Chicago Chapter’s IT Governance Special Interest Group.